Can you remember the last time you ate a Taxi?
I am, of course, not talking about the four-wheeled variety you order from Uber, but the milk chocolate caramel wafer biscuit bars, which were once widely available at British supermarkets and corner shops. It was particularly popular in the 1970s and 80s, but can you still buy them today?
Taxi was originally made by W. M. Macdonald & Sons (Biscuits) Ltd. of Glasgow, Scotland. United Biscuits bought the company for £2.8 million in 1965 in a friendly takeover, and continued to make Taxi bars due to their popularity.
The wrapper was originally dark blue with a yellow logo (see below), which paid homage to the yellow New York taxi cabs.
Blue Taxi wrapper from the 1970s with yellow logo
By 1976, United Biscuits was employing 36,000 people, and Taxi was one of the company's most popular individually wrapped chocolate biscuit lines. It you were a child of the 70s or 80s, then you may well remember seeing a Taxi in your school lunch box, along with other favourites such as United, Penguin and Club.
United Biscuits eventually started to sell Taxi and all of its other biscuit lines under their McVitie's subsidiary.
However, in 2015, production of Taxi was discontinued, although the exact reason why was never given, but it's most likely that falling sales was the reason. McVitie's posted on Twitter (now X) on June 17, 2015 that "unfortunately, Taxi bars have been continued" in a response to PoundWorld2.
The final version of Taxi featured a yellow and orange wrapper with a blue and yellow chequered edging and a blue text logo (see below). It came in packs of six, although sometimes came with a special offer of 9 bars for the price of 6.
So was it a chocolate bar or a biscuit? Personally, although it is officially a biscuit, there are many who view it as a chocolate bar. It consisted of four layers of wafer, two layers of caramel, and one layer of chocolate crème running through the centre. These layers were coated in milk chocolate, and the bar had a pleasant chewy texture when you bit into it.
Caramel (39%) [Glucose Syrup, Vegetable Oil, Dried Whey, Emulsifier (E471)], Milk Chocolate (37%) [Sugar, Cocoa Butter, Dried Skimmed Milk, Cocoa Mass, Dried Whey, Butter Oil, Emulsifier (Soya Lecithin), Natural Flavouring], Sugar, Wheat Flour, Vegetable Oil, Fat Reduced Cocoa Powder, Maltodextrin, Emulsifier (Lecithin), Soya Flour, Wheat Starch, Raising Agent (Sodium Bicarbonate), Natural Flavouring. Suitable for vegetarians.
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Tunnock's Caramel Wafer is a very tasty alternative to Taxi, and can still be bought at many UK supermarkets, and we definitely recommend it.
I'm sure there are many people reading this who will be disappointed to learn that you can no longer buy Taxi bars, but we hope you enjoyed reading this post, nonetheless.